A review conducted by a first-class business school shows that leading companies from all traditional business sectors are losing market share to digitally innovative competitors. Yet these organizations are not always aware of the risks and challenges entailed, or lack the capabilities and knowhow for implementing the most suitable protective measures.
Other organizations, who see how the speed at which digital technology has been disrupting the media industries over the years, realize that they need to be aware of the changes that are taking place in their field – here and now.
Unfortunately, many companies focus on digital aspects rather than on strategic ones. While implementing a range of digital technologies, they often lack direction, coordination, and planning of all the initiatives combined.